A hair mask can take your hair care game to the next level

On a daily basis, our hair is subjected to several stressors - right from pollution and UV rays to blow-drying. Apart from routine hair products such as shampoo, conditioner and hair serum, a deep treatment mask is a good product to have in your hair care routine, which can help prevent hair damage. Hair masks typically reach further into hair strands and heal damaged hair. They are formulated to nourish hair, reduce frizz and breakage, enhance shine and softness, and ultimately protect brittle and porous hair. They can even treat surface damage caused by tight ponytails, harsh towel drying, and excessive hair brushing.

Why should you use a hair mask to get healthy hair?

A hair mask is important because it provides deep conditioning for hair, leading to long-lasting softness. iluvia’s Hydrophobic Hair Repair Mask features a revolutionary formula, which repels moisture, i.e., humidity, and also restores the natural moisture of the scalp and hair.

The formula, developed from the ground up, prevents water from negatively affecting the hair protein and fiber structures. Hair fibers have reduced strength when they absorb water, and the hair structure swells up and gives way to brittle, frizzy hair. Thanks to hydrophobicity, iluvia’s hair mask tames frizzy hair naturally. It’s also extremely effective in ensuring hair is tangle-free, improving manageability and opening avenues for many more experimental hairdos.

Moreover, it prevents hair concerns such as split ends and hair breakage. Right from the first time you use the hair mask, you’ll notice that the mask helps reduce friction and static charge development as well, leaving you with hair that’s smoother.

The Hydrophobic Hair Repair Mask’s breakthrough ingredients are 100% vegan and do not contain parabens, sulfates, artificial dyes or SLES. The luxurious, cruelty-free mask is also hypoallergenic and pH-balanced.

How to apply hair masks?

The few extra minutes you spent in the shower while letting a hair mask work its magic are absolutely worth it. Here are the three easy steps to follow to use a hair mask:

1) After you shampoo your hair, squeeze out the excess water and apply the Hydrophobic Hair Repair Mask to damp hair (like a conditioner). Apply it along the lengths while avoiding the scalp.

2) Leave in the mask for 5 minutes

3) Rinse the mask off with normal temperature water and you’re done

Which hair types should use hair masks?

If you’re wondering what type of hair needs hair masks, the answer is all hair types, but more so if you have porous, damaged hair that is frizzy and dry. The Hydrophobic Hair Repair Mask is not only ideal for different hair types, but it’s also professionally recommended for coloured or chemically treated hair. In fact, it’s designed to maintain results from professional hair treatments such as straightening, smoothening, keratin, cysteine and colouring.