Products
Strength & Conditioning — Unlike traditional conditioners, iluvia’s Squalene Restoration Conditioner uses Plant-derived Olive Squalene to improve elasticity & strength of your hair. Inspired from anti-aging skincare, the restorative conditioner transforms hair to be naturally softer & stronger without heavy, insoluble silicone deposits.
The revolutionary formula lightly conditions your tresses leaving them silky, lustrous, & healthy-feeling over time vs traditional products that loose their effectiveness soon after drying. Experience the difference from the 1st use!
Mild, gentle, effective — Protects damaged hair & sensitive scalp from dullness and dryness. Gently cleanses the hair & restores the hair’s natural shine. Its mild formula is pH balanced & compatible with processed, porous hair.
The unique Micro Emulsion formula effectively cleanses porous (damaged) hair. It also prevents frizz, breakage, and dryness, leaving hair soft, supple, and managed from the very first use.
New
Mild, gentle, effective - Enhanced with Hydrolyzed Liquid Keratin, which is ideal for porous hair, filling in the gaps and boosting hair strength & shine while supporting the hair’s molecular structure from within.
The Shampoo uses industry-first Micro Emulsion Technology, and an advanced yet gentle surfactant base that allows effective cleansing with minimal surfactant concentration, helping protect treated and damaged hair. Suited for everyday cleansing care that is compatible with all dry, damaged, treated and chemically processed hair.
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New
This two-step professional system combines the New & Improved Hard Water Shampoo with the Intensive Haircare Serum for a complete cleanse-and-protect routine.
The Hard Water Shampoo deep cleanses the scalp and hair by removing mineral buildup caused by calcium and magnesium deposits—delivering a richer lather, deeper cleanse, and gentler care with its new improved 100% sulfate-free, multi-surfactant base.
The Intensive Haircare Serum, enriched with Moroccan Argan Oil, Olive Squalene, and Baobab Seed Oil, restores the hair’s lipid barrier, shields against styling heat, and locks in smoothness. Lightweight and non-sticky, it tames frizz and defines texture for a polished, salon-like finish.
Together, they detox, protect, and enhance definition—leaving hair soft, shiny, and manageable every day.
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The iluvia Volume Restoration Duo combines the next-gen New & Improved Hard Water Shampoo with the Squalene Restorative Conditioner for complete scalp-to-tip care.
The Hard Water Shampoo gently removes mineral deposits like calcium and magnesium, preventing dullness, residue buildup, and flaking caused by hard water. Its 100% sulfate-free, new multi-surfactant base ensures a deeper, gentler cleanse—leaving hair fresh, light, and voluminous.
The Squalene Restorative Conditioner, powered by plant-derived Olive Squalene, Moroccan Argan Oil, and Rice Extract, strengthens elasticity and restores shine while offering lightweight conditioning. Free from heavy silicones, it improves manageability without weighing hair down.
Together, this duo delivers softer, stronger, and more resilient hair—restoring natural bounce and shine from the very first use.
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Curl Care Duo — Naturally enhances the retention of waves, curls and coils in hair; without using heavy silicones, polymers, waxes found in traditional leave-in products.
The Repair Reviver Shampoo provides gentle cleansing and the Restorative Mask enhances natural cross-bonds making the hair softer with gorgeous, defined waves & curls.
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Curl Care System — Naturally enhances the retention of waves, curls and coils in hair; without using heavy silicones, polymers, waxes found in traditional leave-in or curly hair products.
The Repair Reviver Shampoo provides gentle cleansing, the Restorative Mask enhances natural cross-bonds making the hair softer with gorgeous, defined waves & curls, and Hair Protection Serum provides 360° protection and frizz control.