Texture Definition Duo
Texture Definition Duo
Texture Definition Duo
Texture Definition Duo
Texture Definition Duo
Texture Definition Duo
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Texture Definition Duo

This two-step professional system combines the New & Improved Hard Water Shampoo with the Intensive Haircare Serum for a complete cleanse-and-protect routine.

The Hard Water Shampoo deep cleanses the scalp and hair by removing mineral buildup caused by calcium and magnesium deposits—delivering a richer lather, deeper cleanse, and gentler care with its new improved 100% sulfate-free, multi-surfactant base.

The Intensive Haircare Serum, enriched with Moroccan Argan Oil, Olive Squalene, and Baobab Seed Oil, restores the hair’s lipid barrier, shields against styling heat, and locks in smoothness. Lightweight and non-sticky, it tames frizz and defines texture for a polished, salon-like finish.

Together, they detox, protect, and enhance definition—leaving hair soft, shiny, and manageable every day.

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Ideal For Post Treatment Care

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Superior Lather and Cleanse

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Strengthens Weak and Damaged Hair

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    Superior Lather with Faster, Frizz-Free Blowouts & Styling

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    Boosts shine and restores natural softness

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    Strengthens and replenishes with Hydrolyzed Keratin & Collagen

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    Sulfate-free, paraben-free, pH-balanced salon-grade formulation

Regular price ₹ 1,475
Unit price  per 
Tax included. Shipping calculated at checkout.
MRP ₹ 1,475
(Incl. Of All Taxes)
Product Benefits

Cleanse & Protect.

The Texture Definition Duo works as a daily care and styling prep ritual—cleansing impurities while strengthening and protecting against frizz and heat damage.

Why You’ll Love It

  1. Advanced Hard Water Defense — Shampoo removes mineral buildup with a 100% sulfate-free, multi-surfactant base for a clean, refreshed scalp
  2. Texture Definition & Smoothness — Serum delivers frizz control, shine, and manageability for polished styling
  3. Powered by Argan Oil, Olive Squalene & Baobab Oil — Restores the lipid barrier, prevents breakage, and protects against heat and humidit
  4. pH Balanced formulation
  5. Vegan
  6. Dermatologically Tested and Safe for hair and skin
  7. Cruelty Free

Your 2 Step Ritual For Defined Hair

The Hard Water Shampoo and Intensive Haircare Serum work in tandem to detoxify, smooth, and protect hair—making it ideal for frizz-prone, thin, or hard water-affected hair types.

How to Use

Step 1: Hard Water Shampoo

1⃣ Apply the Shampoo after wetting hair with lukewarm water

2⃣ Gently massage into damp hair and scalp

3⃣ Rinse thoroughly with cold water

Step 2: Intensive Haircare Serum

1⃣ Pat dry hair with a towel

2⃣ Take 2 pumps of serum, rub on palms, and apply from mid-lengths to tips

3⃣ Dry naturally or style with tools. Re-apply a few drops for added shine and smoothness

Ingredients & Regulatory Information

Hard Water Shampoo - All Regulatory Details:

Ingredients : DM Water, Cocamidopropyl Betaine, Sodium Lauroyl Methyl Isethionate, Acrylates Crosspolymer-4, Sodium Lauroyl Sarcosinate, Sodium Lauryl Sulfoacetate, Cocamide MEA, Panthenol, Argania Spinosa Kernel Oil (Argan Oil), Polyquaternium-7, Dimethicone, PEG-45M, PEG-150 Distearate, Perfume, Amodimethicone, Benzyl Alcohol, Aminomethyl Propanol, Xanthan Gum, Di-Sodium EDTA, Laureth-7, Trideceth-6, Trideceth-3, Salicylic Acid, Glycerin, Sorbic Acid.
Manufactured By : Madhur Pharma & Research Laboratories, 292-294, Ganapathy Nagar, 4th Phase, Peenya, Bengaluru, Karnataka 560058
Marketed By : Renaura Wellness Pvt Ltd, 1st Floor, Survey No. 10, Metro Station, 1A, Hoodi Main Rd, near Hoodi, KEB Colony, Industrial Area, Hoodi, Bengaluru, Karnataka 560048
Country of Origin : India
M.R.P.: Rs.1050/- incl.of all taxes
Net Contents : 1U (Shampoo - 200ml)
Expiry Date : 24 months from Date of Manufacture. Refer pack for Date of Mfg. and Batch no.

Incl. Of All Taxes
Product Benefits

Cleanse & Protect.

The Texture Definition Duo works as a daily care and styling prep ritual—cleansing impurities while strengthening and protecting against frizz and heat damage.

Why You’ll Love It

  1. Advanced Hard Water Defense — Shampoo removes mineral buildup with a 100% sulfate-free, multi-surfactant base for a clean, refreshed scalp
  2. Texture Definition & Smoothness — Serum delivers frizz control, shine, and manageability for polished styling
  3. Powered by Argan Oil, Olive Squalene & Baobab Oil — Restores the lipid barrier, prevents breakage, and protects against heat and humidit
  4. pH Balanced formulation
  5. Vegan
  6. Dermatologically Tested and Safe for hair and skin
  7. Cruelty Free

Your 2 Step Ritual For Defined Hair

The Hard Water Shampoo and Intensive Haircare Serum work in tandem to detoxify, smooth, and protect hair—making it ideal for frizz-prone, thin, or hard water-affected hair types.

How to Use

Step 1: Hard Water Shampoo

1⃣ Apply the Shampoo after wetting hair with lukewarm water

2⃣ Gently massage into damp hair and scalp

3⃣ Rinse thoroughly with cold water

Step 2: Intensive Haircare Serum

1⃣ Pat dry hair with a towel

2⃣ Take 2 pumps of serum, rub on palms, and apply from mid-lengths to tips

3⃣ Dry naturally or style with tools. Re-apply a few drops for added shine and smoothness

Ingredients & Regulatory Information

Hard Water Shampoo - All Regulatory Details:

Ingredients : DM Water, Cocamidopropyl Betaine, Sodium Lauroyl Methyl Isethionate, Acrylates Crosspolymer-4, Sodium Lauroyl Sarcosinate, Sodium Lauryl Sulfoacetate, Cocamide MEA, Panthenol, Argania Spinosa Kernel Oil (Argan Oil), Polyquaternium-7, Dimethicone, PEG-45M, PEG-150 Distearate, Perfume, Amodimethicone, Benzyl Alcohol, Aminomethyl Propanol, Xanthan Gum, Di-Sodium EDTA, Laureth-7, Trideceth-6, Trideceth-3, Salicylic Acid, Glycerin, Sorbic Acid.
Manufactured By : Madhur Pharma & Research Laboratories, 292-294, Ganapathy Nagar, 4th Phase, Peenya, Bengaluru, Karnataka 560058
Marketed By : Renaura Wellness Pvt Ltd, 1st Floor, Survey No. 10, Metro Station, 1A, Hoodi Main Rd, near Hoodi, KEB Colony, Industrial Area, Hoodi, Bengaluru, Karnataka 560048
Country of Origin : India
M.R.P.: Rs.1050/- incl.of all taxes
Net Contents : 1U (Shampoo - 200ml)
Expiry Date : 24 months from Date of Manufacture. Refer pack for Date of Mfg. and Batch no.

Trusted by Leading Salons, Loved by Everyone

Complete Professional System
New & Improved - Hard Water Shampoo
1

New & Improved - Hard Water Shampoo

Gentle, effective, essential - Undo scalp and hair damage caused by exposure to hard water or saltwater. The improved Hard...

MRP: ₹ 1,050

New & Improved - Squalene Restorative Conditioner
2

New & Improved - Squalene Restorative Conditioner

Enhanced Strength & Conditioning — The new and improved Squalene Restorative Conditioner features a reformulated plant-derived olive squalene...

MRP: ₹ 1,200

Intensive Hair Care Serum
3

Intensive Hair Care Serum

Luscious, lightweight, non-sticky — iluvia’s intensive hair care serum creates an insulative barrier that protects hair from the...

MRP: ₹ 425

Real Users Real Feedback

Anupama Rahul

“I am on my second 1 litre bottle of hard water shampoo. I cannot explain how happy I am with the results after having used an entire litre of shampoo. I have tried customized shampoos from other brands but nothing worked like this. My hair texture has changed completely. No more dullness, flat hair. Just shiny and bouncy hair. Now trying their conditioner range as well.”
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Santanu Brahmachari

“I've been using this product, which is iluvia hard water shampoo for more than 3 years now. As per my opinion it's must have accessories if you want to take care of your hair. My hair stays very light and healthy once we came across this product and started using it on regular basis. Though the price is little on higher side but I also agree to this fact that anything really good in today's world is always expensive due to maintenance of its quality. Simply speaking if anyone is interested search of a good quality shampoo then just give it a try once. You won't regret of the expense lately.”
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Sushama Upadhyay

“I have moved my residence from Mumbai to Chandigarh few years back. Here only water available is from borewell which is very bad for my hair. My sister in law who is a one of the top beautician in Mumbai, suggested me to use iluvia professional hardwater shampoo to prevent damage to my hair. Now I have been using this shampoo for the past more than 2 years and found it to be best hair care product I have ever used. Highly recommend for hair care for the people living in the areas where only water supply is from the borewell.”
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NO SULFATES NO SULFATES
NO PARABENS NO PARABENS
CRUELTY FREE CRUELTY FREE
VEGAN VEGAN
NO Phthalates NO Phthalates

R&D Backed Advanced Formulations Trusted by Top Salons

New & Improved Formulation

New 100% sulfate-free, multi-surfactant base that delivers a richer lather and deeper cleanse—while being gentler to the scalp and hair.

Formulated For Visible Results

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*with use of Complete Professional System The images shown above are for illustration purposes only & may not be an exact representation

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Texture Definition Duo