Know your water
Over 70% of India receives water that is classified as mild to very hard. If you've noticed your taps/faucets/shower heads having white, scaly deposits, chances are, you are part of that 70%.
Hard water leaves harsh metal-ion deposits on the scalp making it dry, brittle, sticky and weakened. It blocks the pores and causes hair to grow thinner, aggravates scalp conditions like dryness, dandruff, eczema, and flaking over time. It also reduces the efficacy of keratin, smoothening, and hair treatments.
Know your shampoo
Traditionally shampoos to combat hard water were very harsh on hair and not easily accesible. iluvia HWS is designed from the ground up to gently but effectively remove metal ion deposits from hair and scalp. Iluvia does this with naturally sourced chelating agents that bind to metal ions deposited from hard water and gently remove them. The shampoo mildly conditions the hair and prevents further deposition of metal ions by neutralising charge on the hair with advanced water-soluble silicones.
Know your benefits
Iluvia Professional Shampoo combats hairfall and breakage, softens, and adds significant volume to your hair. It cleanses the scalp and leaves hair considerably lighter and cleaner. Iluvia is dermatologically tested and is suitable for coloured and treated hair too. Recommended pairing of Squalene Restorative System to improve hair cuticle elasticity and reduce hair friction.
Pro Salon Care. Now At Home.
Apply the Shampoo after wetting hair with lukewarm water
Gently massage the Shampoo into damp hair and scalp
Rinse thoroughly with cold water
Strengthen your hair after wash with
Removes harsh metal ion deposits such as Calcium, Magnesium, Iron, and Copper.
Water soluble conditioning:
Keeps hair clean, fresh, and reduces dryness and frizz.
Advanced, research-backed, scientifically proven hair care regimen trusted by professional stylists across the country.
This shampoo works from the first wash. I swear. Everyone in my family had been losing hair like crazy and this shampoo has worked for them all.