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Your water could be a cause of your hair-care woes.


Nearly 3/4ths of India receives hard water. Developing countries face new environmental challenges every day. Economies like India are struggling with increased stress on their water resources and increasing levels of unwanted contaminants in their water.

Minerals in hard water adversely affect your hair. Hard water is harsh.


The World Health Organization (WHO) advises against the use of water with TDS beyond 480ppm for daily use. Read more about how hard water can affect the hair and scalp.

iluvia helps you achieve a good hair day, everyday.


A revolution in professional salon care, iluvia is the solution to everyday problems faced in challenging environmental situations. Discover the iluvia Hard Water Shampoo, a gentle daily use formulation that fights the negative impact of hard water and lets you have a good hair day even in hard water areas.

Formulated for Hard Water
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