Dry, Damaged Haircare

Mild, gentle, effective - Enhanced with Hydrolyzed Liquid Keratin, which is ideal for porous hair, filling in the gaps and boosting hair strength & shine while supporting the hair’s molecular structure from within.
The Shampoo uses industry-first Micro Emulsion Technology, and an advanced yet gentle surfactant base that allows effective cleansing with minimal surfactant concentration, helping protect treated and damaged hair. Suited for everyday cleansing care that is compatible with all dry, damaged, treated and chemically processed hair.

The new and improved iluvia Hair Repair Mask is powered by a reimagined thermal fusion formula that enhances hydrophobicity, protecting hair from excess moisture and humidity, even in challenging environments.

Infused with the smart amino repair complex of Lysine and Arginine, it strengthens the hair’s internal protein structure and supports keratin production. This helps rebuild weak, damaged strands from within, reducing breakage, split ends, and surface roughness.

The mask’s heat-responsive technology enhances shine when activated through heat with styling tools, ensuring a long-lasting, polished finish. It forms a protective hydrophobic layer that resists humidity and helps hair stay sleek and manageable for longer time.

iluvia’s Hydrophobic Hair Repair Mask uses breakthrough ingredients that gives gorgeous, gleaming, red carpet ready hair, every time.

Shiny, lustrous, healthy — Prevents environmental damage by moisture, pollutants, & UV light. Protects hair from humidity & heat damage when straightening, drying, or styling. Best for thick, heavy, frizzy, or coarse hair.

Anti-oxidants protect hair from free radical damage caused by pollution & UV light sources like sunlight that breakdown hair colour & molecular bonds.