Who we are
iluvia was born from a passion to deliver the very best of luxury self-care—with continuous innovation and uncompromising quality standards, each product we create is scientifically researched and formulated to deliver professional-grade results.
The thought that goes into the impact that we aim to create on our customers does not exclude the impact on this planet that we call home.
We seek to challenge the status quo, and resonate with our consumers' desires in fulfilling their most challenging needs, through science—and remain mindful, conscious, and inclusive in our goals towards society, the environment, and people.
Our approach to self-care products
Choosing the right ingredients
We believe that for every problem that we aim to solve, Mother Nature already has a solution. All we need to do is look for it. iluvia’s ingredients are derived from nature in a safe and cruelty-free manner.
A small example of this would be our bio-oil based revolutionary conditioning system—a completely new approach to improving hair’s softness through a natural healing process, instead of using artificial insoluble silicones for temporary softness. Squalene is a naturally occurring lipid in the human body, made by the liver, & responsible for skin elasticity, softness, and suppleness. We derived this squalene from olives to provide this naturally occurring remedy.
We believe that choosing the right ingredients for a formulation is as much an art as it is a science. Of the thousands of permutations and combinations possible, our team is focused on utilizing the ingredients with the highest efficacy and proven research-backed results. Our ingredient choices are dictated by their performance, uncompromised safety, and environmental compatibility.
Choosing the right ingredients
Prioritizing Safety
Prioritizing Safety
Uncompromised safety is the cornerstone of all iluvia products.
- Products undergo mandatory licensing with the FDA along with going beyond the minimum requirements with additional tests for hypoallergenicity, skin safety, and allergen presence.
- All safety trials are conducted with humans only, with Government licensed labs and CRO’s (Contract research organization) under the guidance of a certified dermatologist, trichologists, and/or other professionals as the case may require.
- Each ingredient is checked for acute and chronic safety as per peer-reviewed, globally accepted research before it is approved for use.
Professional standards
iluvia’s range of products is designed to deliver on the exacting standards demanded from top professionals in the wellness industry. Working closely with the industry’s leading professionals allows our team to constantly innovate and create products that are loved and used by professionals to deliver the high-performance results that their clients have come to expect from them.
Professional standards
Vegan & cruelty-free
Vegan & cruelty-free
Using plant-derived and plant-based ingredients is one of the cornerstones of developing and delivering more sustainable products. In line with this mission, all iluvia products are registered with certified authorities for their Vegan and Cruelty-free status.
Our step towards eco-consciousness
A continuous endeavor at iluvia is the reduction in the amount of virgin plastic used in our product packaging, both primary and secondary.
Our step towards eco-consciousness
Primary packaging
Primary packaging
We are always looking at alternatives to package iluvia products, current technology and production scales do bring forth plastics as the best alternative in primary packaging due to hygiene, safety on impact, sturdiness, low weight, ease of manufacturing, and recycling options.
Secondary packaging
While plastics are present in primary packaging, in some form or the other, we have been able to make tremendous changes in finding environmentally friendly alternatives in various secondary packaging categories.
- No plastic tape - The company has been able to take active measures to minimize or completely eliminate the use of plastic tape in its packaging through diligent design choices and ongoing training and replacement with paper labels and adhesives.
- Combo boxes - iluvia’s combo kits for professionals come in sturdy, sleek metal boxes that are reusable and recyclable. Wherever possible, iluvia is looking to reduce the use of plastics and we will continue to do so.
