Why sulfate-free shampoos have gained popularity

Why sulfate-free shampoos have gained popularity

While chemical-laden shampoos might impress and give you desirable results in the short term, one must bear in mind the damage they cause in the long run. So, why do many shampoos continue featuring sulfate, despite its negative effects? But before we unpack that, let’s address the basics.

What is sulfate?

Sulfates are chemicals used as cleansing agents, and apart from shampoo, they are commonly found in household cleaners and detergents. They are added to shampoos for their cleansing properties. It removes the dirt and oil from the scalp – the oils cling to the sulfate molecules and get washed away in the form of lather.

Why are some (if not most) sulfates bad for hair?

While rinsing, along with all the dirt and grease, the chemicals strip away the natural oils on the scalp and hair. This leads to cuticle damage and scalp dryness and worsens existing dryness in hair.

Sulfates can also corrode hair protein, resulting in split ends, and are also known to cause frizz. When sulfate shampoo ingredients come in contact with hair, they create a negative electrical charge, which creates frizz after you shampoo. Sulfates can also strip out colours, making hair colours and treatments less effective.

Moreover, numerous instances of an allergic reaction to sulfates have also been noted. In such cases, facial and hair symptoms include redness, hives, skin rash, itching and swelling (inflammation).

Why should you go for a sulfate free shampoo in your hair care routine?

iluvia’s Sulfate Free Shampoo thoroughly yet gently cleanses dirt and oil from your scalp and hair - keeping the essential, natural oils intact. To make this possible, iluvia has developed a unique micro-emulsion system from the ground up.

The advanced formula not only cleanses porous hair but also protects damaged, brittle hair and sensitive scalp from dullness. This becomes all the more important if you have opted for chemical treatments.

The Sulfate Free Shampoo by iluvia also helps prevent many common concerns such as frizz, breakage and dryness, which improves hair manageability and opens up options for various hair styles.

The shampoo’s formulation is mild enough for daily use. It is recommended for coloured hair and if you’ve gotten treatments such as keratin, cysteine, straightening and smoothening, which require special care. Regular sulfate and chemical-heavy shampoos can, in fact, be detrimental in such cases.

The sulfate and paraben free shampoo contains only science-backed ingredients. Just when you think it can’t get better, it does. The luxurious sulfate free hair care product is even cruelty-free and vegan, making it a win-win for you.