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Everyday colour-safe care — A pH balanced formula that reduces colour bleed and additionally prevents degradation of colour molecules by free-radical damage. Gently cleanses the hair and maintains your colour treatments' vibrance for longer. Mild formula that is designed for highlights, lightened, bleached, or processed hair. Suitable for both semi-permanent & permanent hair colour.

The unique micro-emulsion system effectively cleanses coloured hair. It prevents frizz, breakage, and dryness, leaving hair soft, supple, and managed from the first use.

Enhance life of every colour — A pH balanced formula that promotes colour stability in hair and prevents degradation of colour molecules by free-radical damage in sunlight due to UV rays. Highly protective formula designed for highlights, lightened, bleached, or processed hair to maintain vibrance. Suitable for both semi-permanent and permanent hair colour.

Deep conditioning system that effectively minimises hair cuticle opening. Combats frizz, breakage, and dryness, leaving hair soft, supple, and managed from the first use.

Natural Wave & Curl Definition - No-frills 3 product routine to enhance hair's ability to retain its natural shape by multiplying the cross-links present in its molecular structure. Bioferments soften the fiber & control frizz. Say bye to fixatives, waxes, or leave-in curly products that require harsh shampoos to clean.

Natural Curl Care — Unlike traditional curl care products, Iluvia’s Repair Reviver Mask naturally enhances the retention of waves, curls and coils in hair; without using heavy silicones, polymers, waxes found in traditional leave-in products. The restorative mask leaves hair feeling naturally softer and with gorgeous, naturally defined waves and curls.

The revolutionary formula deep-conditions textured hair, leaving them stronger, silkier, and more manageable.

Shiny, lustrous, healthy — Prevents environmental damage by moisture, pollutants, & UV light. Protects hair from humidity & heat damage when straightening, drying, or styling. Best for thick, heavy, frizzy, or coarse hair.

Anti-oxidants protect hair from free radical damage caused by pollution & UV light sources like sunlight that breakdown hair colour & molecular bonds.

Strength & Conditioning — Unlike traditional conditioners, Iluvia’s Squalene Restoration Conditioner uses Plant-derived Olive Squalene to improve elasticity & strength of your hair. Inspired from anti-aging skincare, the restorative conditioner transforms hair to be naturally softer & stronger without heavy, insoluble silicone deposits.

The revolutionary formula lightly conditions your tresses leaving them silky, lustrous, & healthy-feeling over time vs traditional products that loose their effectiveness soon after drying. Experience the difference from the 1st use!

Luscious, lightweight, non-sticky — Iluvia’s intensive hair care serum creates an insulative barrier that protects hair from the heat and damage caused by straightening, drying, and other styling treatments, keeping it lustrous and healthy. Best suited for thin, frizz-prone hair for more volume & shine.

Pure moroccan argan oil & olive squalene oil help restore the hair’s lipid barrier, reduces tangles, & makes hair shiny, smooth, and manageable.

Long lasting frizz control — Humidity-resistant, anti-frizz hair mask that repels damaging moisture. Helps repair dry, brittle, chemically treated hair and protects from humidity.

iluvia’s Hydrophobic Hair Repair Mask uses breakthrough ingredients that gives gorgeous, gleaming, red carpet ready hair, every time.

Restore, Revive, & Protect - iluvia’s Pro Maintenance System designed to protect and smoothen dry, damaged hair. The unique micro-emulsion formula of the Sulfate-Free Shampoo prevents dryness and the Hydrophobic Hair Repair Mask repels damaging moisture and keeps your hair smooth & tangle-free. The Hair Protection Liquid provides an additional moisture barrier while protecting from heat, UV damage and controls frizz.