Let's be honest: a dry scalp, accompanied with frizzy hair can be massive deal-breakers. How does this happen? Dry hair and scalp can arise from either a reduction in oil production (due to ageing or genetics) or as a natural characteristic (typically seen in coarse hair). Dryness is also a sign of damage caused by factors such as harsh ingredients in hair products and hair colours along with excessive chemical hair treatment, or heat exposure. To address this issue, it's essential to break negative hair habits and implement a hair care routine that can restore hair health and help it naturally retain shine and damage free hair.
According to healthline, “A variety of factors can lead to dry hair, including environmental conditions, hair care habits, and your physical health.
Some of the environmental conditions that can cause dry hair include (this also depends on your overall hair and scalp type):
Hair care practices that can contribute to dry hair include (this also depends on your overall hair and scalp type):
First things first, it's essential to look into your cleansing routine - what you wash your hair with & the kind of ingredients it contains. Most regular shampoos contain sulfates like sodium lauryl sulfate (SLS) and sodium laureth sulfate (SLE). These are irritants that strip away the natural oils from hair and scalp, often leading to dryness and other issues in the long run. Your hair and scalp need well-formulated products that neither strip away the oils nor cause dryness. So, let’s start by first identifying the problem and what according to that would be the perfect product for the solution.
It's almost impossible to ignore hard water and the buildup it causes on hair & scalp, eventually leading to dryness. It's time to make the switch! The iluvia Hard Water Shampoo repairs damage caused by exposure to hard water, restores natural oil balance, eliminates metal ion & salt buildup along with flaking, while cleansing the hair and scalp. It’s sulfate free, phthalate free, paraben free, vegan and cruelty free as well. Pair it with the Squalene Restorative Conditioner and you’ve got a great combo that fights hard water damage and gives thicker, softer and more voluminous hair.
If hard water isn’t your concern, we recommend iluvia's Sulfate Free Shampoo. It is a gentle alternative to regular shampoos, and is pH balanced with a micro-emulsion formula that effectively cleanses porous hair & restores natural shine. It is best paired with the iluvia Hair Repair Mask which is designed with a hydrophobic formula to repel moisture and restore natural moisture balance in dry hair. Moreover, it prevents tangles, frizz, breakage, and split ends.
While shampoos, masks, and conditioners may be on the frontline, there's more to haircare than just these products. This is where serums come into play. Environmental pollutants and heat damage can be significant causes of dryness in hair & scalp. Serums can help with that! They come in so many different consistencies and can be used to tackle various hair concerns.
Our Intensive Hair Care Serum contains a lightweight and non-sticky formula made for regular use. It contains good-for-you ingredients like Moroccan Argan Oil, Olive Squalane Oil, and Baobab Seed Oil that help protect the hair from heat damage by creating an insulative barrier. We also recommend the Hair Protection Serum after every cleansing routine. It contains antioxidants that prevent environmental damage caused by humidity, pollutants, and dust. It protects the hair from UV rays, moisture, and the damage caused by the constant use of heat styling tools.
Say goodbye to dryness from hair colouring! While existing products are compatible with processed or colour treated hair, they can only do so much. Hair dye penetrates the outer cuticle of your hair, preventing the natural oil (sebum) from travelling down the strand, causing dryness. That's why we formulated the Colour Care System for coloured, pigmented (semi-permanent & permanent), bleached, and highlighted hair. The Colour Lock Shampoo and Colour Lock Mask protect colour-treated hair and are known to show results from the very first use. They help enhance & maintain the vibrancy of the colour, prevent the degradation of colour molecules, and prevent dryness of the hair & scalp. For extra protection, apply some Hair Protection serum at the end of the routine, and voila!
Repairing dry hair and restoring its natural shine is much less of a hassle with the right hair care products. Our vast range of hair care products are formulated for all hair care concerns across hair types. It is possible to deal with dryness in hair & scalp with just a simple routine. All you have to do is determine the cause of dryness and pick the right product suited to your concern. It’s really that easy, convenient & fuss-free!Log onto www.iluviapro.com and try out iluvia hair care for stronger, healthier hair.