The easiest way to maintain curly & wavy hair at home

The easiest way to maintain curly & wavy hair at home

Ever wondered about the science behind curly or wavy hair versus straight hair? It all comes down to the nature of the hair follicle. Wavy and curly hair originates from a curved hair follicle deep in the scalp, and its shape is determined by the uneven distribution of the protein keratin, which makes up the hair strand. An asymmetrical hair follicle produces an oval-shaped strand that curls, while a symmetrical hair follicle produces a round, straight strand.

According to Medical News Today (MNT), “In straight hair, all the cells in the follicle act in a coordinated fashion, leading to even hair growth from the straight follicle. These hairs are round.

However, in curly hair, the way that the cells divide and produce certain proteins is asymmetrical and correlates with the bends in the curved follicle. This results in a hair fiber that has an elliptical shape, which allows it to curl.”

That said, it is a common misconception that curly or wavy hair is terribly hard to maintain at home and requires excessive hair treatments. We're here to break that myth! While curly or wavy hair may need a little more effort than straight hair, it is still easily manageable at home with the right products and without the use of excessive styling creams. By using these products, you can wear your naked curls or waves with ease.

Still on the lookout for the best wavy or curly hair products? You're in the right place. Our 3-step hair care routine is perfectly adaptable to wavy, curly, coily hair and will give you that soft, natural effect without weighing it down. Remember, it simply requires a different approach than other hair types.

Generally, curly or wavy hair has a more porous structure than straight hair, which affects its ability to absorb and retain moisture and hair care products. That's why it's crucial to find the right shampoo that is mild, pH balanced, and nourishing, all at the same time. Our iluvia Repair Reviver Shampoo matches that description. It is formulated with nature-derived actives that improve the hair's ability to maintain its natural shape by increasing the number of cross-links in its molecular structure. The biofibers in this formulation make the hair fiber soft and help control hair frizz, resulting in hair that appears natural and healthy.


The next step in this routine involves deep-conditioning the hair with a texture definition formula. This new-age curl care utilizes the cross-links found in hair to help maintain shape. The Repair Reviver Mask by iluvia improves the hair's ability to maintain its curls, waves, and coils naturally without using heavy waxes or fixatives found in traditional leave-in hair products, which are difficult to clean out. It is also enriched with the bioferments of tomato & rice that enhance shine & softness, making it manageable and naturally defined. Experience natural curl care while improving hair elasticity!

Rid yourself of heavy styling products and opt for a serum instead! The iluvia Hair Protection Serum offers protection against heat, UV rays, and free radicals. The antioxidants present in the serum prevent oxidative stress and help the hair heal from the damage caused by environmental pollutants. It is packed with the power of Argan & Olive Squalene Oil for an enhanced feel and shine.

No more stressing about curly or wavy hair! These advanced, research-backed, scientifically proven hair care products are trusted by professional stylists across the country and are easily accessible on the iluvia website. Add them to your regimen and enjoy your hair's natural texture without using hard-to-wash polymers or fixatives in curl styling products.

Check out our Complete Repair Reviver System at