Hair care tips that everyone who colours their hair should follow

Hair care tips that everyone who colours their hair should follow

Hair colouring is an all-pervasive trend, and all of us at some point have wondered about getting our hair coloured - either influenced by our favourite celebrities sporting coloured hair or, well, the thought of getting a whole new makeover. Now, while the idea and the process of getting a new hair colour are exciting, most of us tend to give much less thought to post-colour hair care. This is important, especially if you want to ensure your hair colour stays longer. Here’s a handy list of hair colour tips to keep the colour lasting longer.

  • The Right Shampoo Goes a LONG Way

Having vibrant, coloured hair starts with using the right shampoo and – shampooing correctly. For starters, remember not to shampoo your hair immediately after you get it coloured. Doing so would rinse out the dye even before it settles into your hair. Wait for at least 24-48 hours before you shampoo your hair. When you get down to it, use a shampoo meant for colour-treated hair, as regular shampoos will end up stripping your hair of oils and the colour, making it dry, dull and easy to break. Remember not to shampoo daily – washing your hair every two–three days or more is better.

Our newly launched Colour Lock Shampoo has been developed specifically for colour-treated hair. The product’s pH-balanced formula reduces colour bleed, prevents free radical damage and retains the vibrancy of the colour. The shampoo is free from sulphates (SLS, SLES), parabens, and phthalates making it the ideal solution for professionally coloured hair.

  • Deep condition your hair with a colour-friendly mask or conditioner 

Hair colouring is a chemical process that tends to leave your hair brittle, so conditioning your hair after every shampoo is a must. Not just that, to ensure that the vibrance of your hair colour lasts longer, you should try to deep condition it with a hair mask formulated especially for coloured hair. The all-new Colour Lock Mask deep conditions hair and effectively minimises frizz, dryness and breakage. 

  • Go easy with hot water and heating tools 

For long-lasting hair colour, washing your hair in lukewarm or cold water is advisable. This is because hot water strips your hair of natural oils and opens hair cuticles, which could release the hair colour. The rule applies when it comes to using hair styling tools too. Heat styling tools such as hair dryers and curling irons can hasten colour fading, which is why drying hair naturally is always a good idea. However, with convenience a considered factor in hair care routines, using heat styling tools and hair dryers has become quite common. Fortunately, we have a solution for that - a hair serum that comes with heat protection technology. The Hair Protection Serum from our portfolio of newly launched products, is enriched with pure Argan Oil, and it also helps protect colour-treated hair from heat, humidity, dust and pollution. Just apply it from the mid-length to the tips of your hair as a protective barrier to your coloured hair, and you’re good to go!  

  • Some extra precautions 

To retain the vibrancy of your hair colour, take care to minimise your hair’s exposure to direct sunlight. An additional preventive measure for long lasting hair colour would be to use products with SPF. Another essential tip would be to avoid getting your hair wet in a swimming pool because heavily chlorinated water can cause colour fading, or, even worse, change the colour! To avoid a disaster, apply a leave-in conditioner to your hair and wear a swimming cap before you hit the pool. iluvia’s all-new Complete Colour Lock System is a combined power pack of the Colour Lock Shampoo, Hair Mask and Hair Protection Liquid – the professional colour care your hair needs and deserves. 

Sporting coloured hair is a loud style statement. But maintaining it needn’t be hard. Use the right hair colour products and take good care and you will have coloured hair that is healthy, silky and totally ‘gram-worthy.

Check out all the latest hair care products and our brand-new Colour Lock System.