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Men’s Grooming: Pure Argan Oil


When it comes to men’s grooming and personal care, there’s nothing better than a multi-tasking product that packs in a number of benefits. Argan Oil is one such superstar that works wonders for your skin and hair alike. Fittingly, it’s been dubbed ‘liquid gold’ for its unique gold colour and natural properties, making it an essential among men’s grooming and beauty products.

One of the most popular products in the world of haircare, Argan Oil, is native to Morocco and an oil that has become a game-changer in personal care routines. Packed with many benefits, Argan Oil can be considered one of the best men's skin care products for many reasons. But what makes iluvia Pure Argan Oil such a winner? Here are a few important things to know. 

1) Completely Natural

The 100% Pure Argan Oil by iluvia is Certified Organic by CCPB Italy and has no added chemicals. The sleek bottle has a single ingredient — 100% natural Argan Oil. It also checks all the important boxes — it’s vegan, chemical-free, cruelty-free, and even fragrance-free. This makes it suitable for all skin types, and it comes in an eco-conscious packaging as well. 

2) The Cold-Pressed Advantage

The extraction process of Pure Argan Oil is cold-pressed. What cold-pressing does is that it helps keep all the nutrients in the oil intact, which in turn ensures a purer and more high-performing oil compared to those which are not extracted using the cold-pressed method. Additionally, this process helps retain all the nutrients as well as cold-pressing is a natural way of extraction with no heat or chemicals applied to it.

3) Dry, Non-Sticky Oil

When applying oil on hair and/or skin, the experience after the application becomes a key determining factor on whether one keeps using it or not. Iluvia’s Pure Argan Oil is a non-sticky oil which makes it suitable for all skin and hair types. Since it’s a dry oil, you won’t have to deal with any stickiness that can cause an uncomfortable feeling. 

4) Enhances Skin Health

iluvia’s Pure Argan Oil contains lots of nutrients, Vitamin C and essential fatty acids. It enhances skin health and revitalises your skin while keeping it soft, supple and hydrated, making it an essential part of your skin care routine. Men’s skin care routine deserves its due products and care, and this Argan Oil fulfils that need.


5) Effective Treatment for Frizz & Dryness in Hair 

The oil’s antioxidants and anti-inflammatory properties also nourish the scalp, thus making hair strong from root to tip. It is an effective solution to control frizz, something that many of us struggle with every day, especially in cities with humid weather. For most men, a valuable factor would be how Argan Oil helps make the hair manageable and prepped for styling - apply it as a leave-in conditioner, and you’ll never look at chemical-laden products again. Additionally, if dry hair is a concern, Pure Argan Oil is a great solution as well. 

6) Natural Cleanser & Effective Emollient 

Pure Argan Oil is a natural cleanser for the skin, it is also a natural emollient which means that it helps in keeping skin smooth and soft. It can be used to clean out excess sebum from your skin, thereby keeping it healthy and nourished. This is what makes it a key part of men’s hair care routine and skincare regime as well.

6) Dual Benefit

Justifying its title of ‘Liquid Gold’, Argan Oil is one of the few products that double up as both, skincare and haircare. It works as a solution to a host of common skin complaints such as dryness and flaking and hair issues such as brittleness, dryness and frizz. This makes it truly non-negotiable when it comes to skincare routine for men.

In our daily routines, there’s no escaping pollution and dust, but 100% Pure Argan Oil by iluvia makes it easier to tackle it. It works wonders by cleaning sweat worked up in the gym or playing sports, or just the stubborn grime resulting from being outdoors. Moreover, it keeps excess sebum in check, preventing acne and other painful skin concerns. 

The versatility doesn’t end there – be ready to bid goodbye to the artificial gels and embrace the natural finish that Argan Oil offers. And just like that, Argan Oil can be incorporated into the hair care routine for men.

7) Ease of use

Pure Argan Oil by iluvia is definitely one of the most fuss-free men's grooming products you’ll ever use. It doesn’t require any elaborate rituals or layering another product over or under it. 

It’s a great time-saver and perfect for when you’re on the go. Its gentle yet effective nature makes it suitable for everyday use. Moreover, if you had to carry only one personal care product with you on a trip, Argan Oil deserves that spot in your kit. 

Men’s grooming has never been easier. Shop 100% Pure Argan Oil by iluvia and elevate your personal care game.