The ONE thing you NEED to have to get the perfect blow dry at home this festive season

The ONE thing you NEED to have to get the perfect blow dry at home this festive season

Festive season calls for multiple occasions for hairstyling and treatments. With this comes the frequent use of styling tools like straighteners, curlers and, of course, the blow dryer! Moreover, if there's something that makes or breaks your entire look while you’re dressing up for the festivities - it’s your hairdo. Whether you prefer long, cascading hair or a cute pixie cut, there’s no denying that when it’s this time of the year, we tend to go a bit heavy-handed on the styling. 

This brings us to the quintessential blow dryer. A good, quick blow dry is often everyone’s go-to. It’s easy and convenient and if you’re looking for a quick fix for your hair this could be the best option. However, with blow drying comes a few concerns that one cannot overlook - the main one being an application of external and high heat on your hair which can cause burn and damage without even knowing it. So, the question arises, how do we deal with this? Read on for a practical solution to flaunting beautiful, healthy hair this festive season using a blow dryer.

An absolutely essential product before picking up any styling tool or a brush for blow drying hair is a hair serum… but not just any hair serum, it needs to be a serum that can also protect hair from external heat. Exposure to high heat fundamentally changes your hair's protein structure and makes hair dry and brittle. Now, not all serums have this heat protectant technology or quality. Fortunately, with iluvia’s Intensive Hair Care Serum, you get the best of both worlds. It comes with advanced heat protection technology and applying just a few drops along the lengths of your damp hair will protect it from heat damage. The high-performance serum acts as a shield between high heat and your hair and even restores the hair’s lipid barrier. The benefits don’t stop there. Made with Argan Oil and Olive Squalene Oil, it reduces tangles and tames hair, making it more manageable for various hairstyles through the festive season. It also contains Baobab seed oil, which repairs brittle hair.

A foolproof way to achieve a blow dry salon finish at home is by taking multiple, tiny sections of the hair and working the blow dryer on them. Give each section a lot of love, and treat the hair gently, as damp hair is prone to breakage when roughly handled. As a bonus, you can cross off an arm workout from your list.


For a blow dry to work, you must prep your hair with the right products. Our Hard Water Shampoo and Squalene Restorative Conditioner set the stage for a glamourous look, ensuring you’re the center of attention this festive season.

While our Hard Water Shampoo combats the damage hard water unleashes, our Squalene Restorative Conditioner helps to maintain a healthy natural shine by boosting hair elasticity and reducing frizz, tangles and static charge development. As a result, you enjoy more bounce in the hair, making it look like you have the perfect blow dry hair.

If dry hair is your main cause for worry in the run-up to the festive season, we’ve got your back. Replace your regular shampoo with our Sulfate Free Shampoo and follow it up with our Hair Repair Mask.

Our Sulfate Free Shampoo contains a unique micro-emulsion formula that thoroughly yet gently cleanses hair and protects dry, processed hair from further damage. When the shampoo is paired with our Hair Repair Mask, it helps maintain the perfect balance. The mask repels humidity and prevents frizz.

The two work as the ideal combination for dry hair that needs sheen and life infused, acting as an effective armour against the onslaught of festive neglect. You’ll notice that your hair is softer and supple from the first use.

Wait, there’s more!

We want to give you one more reason to celebrate. Placing an order worth INR 2,000 and above will get you a FREE bottle of the iluvia Intensive Hair Care Serum worth INR 425. An order worth INR 4,000 and above will score you a FREE bottle of the iluvia 100% Pure Argan Oil worth INR 1,400. Isn’t that a steal? And finally, INR 5,000 and above purchases will get you iluvia’s 100% Cotton Luxury Bathrobe - Honeycomb Weave worth INR 1,800, absolutely FREE!