shop all new
New
Gentle, effective, essential - Undo scalp and hair damage caused by exposure to hard water or saltwater.
The improved Hard Water Shampoo features a new 100% sulfate-free, multi-surfactant base that delivers a richer lather and deeper cleanse—while being gentler to the scalp and hair.
It removes harsh metal-ion deposits like calcium and magnesium, helping prevent flaking caused by imbalance in the scalp’s natural oils. Formulated with nature-derived ingredients it effectively cleanses and removes mineral buildup that causes dullness, residue, and heaviness.
With an upgraded formulation, it delivers better results than before—leaving your hair softer, cleaner, and easier to manage from the very first wash. Ideal for daily use in hard water-affected regions.
Sold Out
New
The iluvia Volume Restoration Duo combines the next-gen New & Improved Hard Water Shampoo with the Squalene Restorative Conditioner for complete scalp-to-tip care.
The Hard Water Shampoo gently removes mineral deposits like calcium and magnesium, preventing dullness, residue buildup, and flaking caused by hard water. Its 100% sulfate-free, new multi-surfactant base ensures a deeper, gentler cleanse—leaving hair fresh, light, and voluminous.
The Squalene Restorative Conditioner, powered by plant-derived Olive Squalene, Moroccan Argan Oil, and Rice Extract, strengthens elasticity and restores shine while offering lightweight conditioning. Free from heavy silicones, it improves manageability without weighing hair down.
Together, this duo delivers softer, stronger, and more resilient hair—restoring natural bounce and shine from the very first use.
Sold Out
New
This two-step professional system combines the New & Improved Hard Water Shampoo with the Intensive Haircare Serum for a complete cleanse-and-protect routine.
The Hard Water Shampoo deep cleanses the scalp and hair by removing mineral buildup caused by calcium and magnesium deposits—delivering a richer lather, deeper cleanse, and gentler care with its new improved 100% sulfate-free, multi-surfactant base.
The Intensive Haircare Serum, enriched with Moroccan Argan Oil, Olive Squalene, and Baobab Seed Oil, restores the hair’s lipid barrier, shields against styling heat, and locks in smoothness. Lightweight and non-sticky, it tames frizz and defines texture for a polished, salon-like finish.
Together, they detox, protect, and enhance definition—leaving hair soft, shiny, and manageable every day.