A 2-step guide to volume restoration in hair

A 2-step guide to volume restoration in hair

Loss of volume in hair can happen due to various factors such as stress, nutrient deficiency along with a combination of these two factors and more. But given that 70% of India receives hard water, it’s highly possible that the most likely cause of limp hair is this.

A single shower with hard water can impact the quality of your hair – the most noticeable change being how limp it looks. And with the regular use of hard water, while showering, there's a high possibility of hair losing its volume and thickness.

What is hard water, and why does it make your hair lose its volume?

When water percolates through the carbonates, bicarbonates and sulfates of calcium and magnesium, it gathers them in an excess amount. This is what is known as ‘hard water'.

Hard water leaves a salty residue on the hair and scalp. While this is not easily visible, it also leads to experiencing calcium build-up and mineral crystallization on the scalp. In such a scenario, ordinary hair care products can be less effective. Shampoos and conditioners may not give you the desired results, managing hairfall becomes a tough task, and your hair ends up looking flat, without any volume.

managing hairfall

What you can do to increase hair volume

Step 1: Pick the right shampoo


To boost the volume of your hair, you must first undo the damage it goes through because of hard water. Metal ion deposits like calcium, magnesium, iron and copper, which are left behind on your hair and scalp by hard water, need to be carefully removed in a way that doesn’t further negatively affect the hair.

The first step to reverse the damages is finding the right shampoo. India’s first hard water shampoo by iluvia is built from the ground up and contains naturally-sourced chelating agents that bind with the metal ions, thus, gently removing them. The Hard Water Shampoo goes one step further. It even prevents metal ions (which are positively charged) from settling on your hair (which are naturally negatively charged) by neutralizing the charge on the hair with advanced water-soluble silicones.

iluvia’s shampoo also restores your hair’s natural lipid barrier, which helps prevent split ends and maintains hair structure, playing a crucial role in hair health.

Backed by science and advanced ingredients, the iluvia Hard Water Shampoo is designed to return your hair to its lighter, non-sticky nature and yet makes hair more voluminous. Beats a regular shampoo by miles, doesn’t it?

Step 2: Get the right conditioner to complement your shampoo


The next step on the road to more voluminous hair is the Iluvia Squalene Restorative Conditioner.

Hair contains its own natural oils, but your tresses can still dry out because of factors like weather, age, diet and heat damage. Squalene, mimics hair’s natural oils, thereby replenishing each strand and also offering protection from further damage. The revolutionary part about iluvia’s conditioner is that it contains 100% plant-derived Olive Squalene, as opposed to animal-based Squalene.

You're bound to feel the difference right after the first wash using the iluvia Volume Restoration System that includes the Hard Water Shampoo and Squalene Restorative Conditioner. The Olive Squalene strengthens hair and improves its elasticity, which leads to noticeably reduced hair breakage and more volume. You’ll also find that you no longer struggle while brushing your hair.

The Squalene Restorative conditioner is extremely lightweight, eliminating the worry about hair being weighed down and looking dull. The Olive Squalene Oil present in the conditioner increases elasticity, making it stronger. It also acts as an anti-frizz, taming those fly-away strands. Last but not least, the rice extract in iluvia's Squalene Restorative Conditioner ensures that your hair has suppleness and radiance.

The luxurious range of hair care products by iluvia is formulated after extensive scientific research. The cruelty-free, vegan products are free from parabens, sulfates, and artificial dyes, are hypoallergenic and are recommended by professional salon stylists. Moreover, the iluvia Volume Restoration System is perfectly compatible with coloured or treated hair, making it an effective hair care solution for everyone.

Ready to say hello to voluminous hair after just one wash? Shop Iluvia’s Volume Restoration System now!