How to care for chemically treated or coloured hair

How to care for chemically treated or coloured hair

While there’s no doubt that chemical treatments such as straightening and smoothening or colouring can completely transform your look, it also leaves you vulnerable to hair damage. Chemically treated or coloured hair can quickly turn dry and brittle if not maintained properly. The hair colour or hair treatment can also decelerate quickly if you don’t use the right hair care products in your everyday routine. However, the upside is that with these four easy tips, you can take care of coloured hair or treated hair at home:

Avoid shampoos with sulfates

The first change to your hair care routine should be replacing your regular shampoo with a shampoo for colour treated hair, such as iluvia’s Sulfate Free Shampoo. Sulfates are strong cleansing agents that strip away your hair’s natural lipid barrier and regular shampoos have these strong cleansers, which leads to hair colour fading quickly.

The iluvia Sulfate Free Shampoo is one of the best shampoos for colour treated hair. Featuring a unique micro-emulsion formula, which makes it mild enough for daily use. It gently cleanses hair, restores hair’s natural shine, and protects porous hair from further damage. The colour protecting shampoo also minimizes frizz and dryness.

It’s professionally recommended if you have coloured hair or if you’ve opted for treatments such as keratin, cysteine, straightening and smoothening.

Protect hair from environmental stressors

Arm yourself against harsh external elements that have a detrimental effect on hair colour. UV rays, humidity, heat, pollution and rain can break down the chemical bonds that are present, resulting in hair colour fading quite quickly. To avoid such a situation, add a few chic hats, hair scarves to your wardrobe, along with a heat protectant to your routine. 

Use styling tools wisely

Hair colours are more susceptible to damage when exposed to high heat. When you use blow dryers, curling irons or straightening irons, hair is subject to temperatures above 300° F, which results in dry, brittle hair that’s low on natural oils and elasticity. While it’s advisable to limit the use of styling tools, when you choose to try a different look, your best bet is to shield your hair using a heat protectant. iluvia’s Intensive Hair Care Serum forms an insulative barrier between high heat and your hair, works towards restoring the lipid barrier, and essentially prevents the damage caused by high temperatures. Infused with the goodness of Moroccan Argan oil and Squalene Olive oil, the Intensive Hair Care Serum also reduces tangles and leaves you with manageable, soft and healthy hair.

Trim your hair regularly

If your coloured hair looks damaged, don’t skip your regular trimming sesh at the salon. One of the easiest ways to care for such hair is by getting regular cuts or trims. If you’re worried about ending up with a shorter than the desired length, be at ease – all you need is a trim that’s just enough to keep frayed ends at bay.


Maintaining chemically treated or coloured hair can be easy with the right product. With our Sulfate Free Shampoo, Hydrophobic Hair Repair Mask & Intensive Hair Care Serum by your side and a few simple practices, you can experiment with various hairstyles and colours as you like!