Air pollution is a complex issue, particularly in metro cities. This surge in pollution, particularly after the festive season and Diwali, results in lifestyle concerns and can even disrupt everyday health and hygiene. One of the things to suffer the most is hair. Therefore, this is the time to invest well in a hair care routine that helps fight the damage.
The first step to nursing your hair back to life is opting for iluvia’s Damage Defence Duo. As the name suggests, it’s the best combination to combat the damage your hair has endured. The first of the duo is the iluvia Sulfate Free Shampoo, which gently cleanses your hair and restores its natural shine. Its unique micro-emulsion formula is ultra-mild, making it the perfect product for protecting treated and dry hair from dullness and breakage.
The second power product in the iluvia Damage Defence Duo is our Hair Repair Mask. Give yourself some TLC with a humidity-resistant mask and anti-frizz mask. It aids in the repair of brittle, dry hair, which is typically a result of exposure to air pollution. Say hello to beautiful hair that feels significantly softer and more supple after the very first wash.
To reinforce the routine, you can double it up with the Intensive Hair Care Serum. This serves not only as a pre-styling essential but given that it is made with Pure Argan Oil and Olive Squalene Oil, it restores the hair’s lipid barrier, reduces tangles and makes hair more manageable as well. Additionally, the presence of Baobab Seed Oil helps protect brittle and damaged hair, which can be caused due to excess exposure to air pollution.
Protecting your hair from dryness, frizz and brittleness sometimes needs the best organic products, made available in their purest form. Enter, the iluvia Pure Argan Oil. The certified organic and cold-pressed oil doubles up as a leave-in conditioner and an anti-breakage solution. The unique, golden-coloured oil contains natural fatty acids, which have a protective effect on hair, protecting it from dryness and any further damage. The 100% Pure Argan Oil also infuses hair with a healthy sheen.