Can hard water damage on hair be ignored?

Can hard water damage on hair be ignored?

Did you know hard water is one of the biggest causes of hair thinning and hair fall? Probably the most overlooked too. We’ve talked about hard water before, but if you’re looking for a quick recap, you can check it out here.

MORE THAN 70% of India gets hard water, and this is what we all use on a day-to-day basis. Be it for our hair, skin or consumption, hard water is present, and it’s not so silent anymore. Hard water contains excess salt deposits and metal ions such as calcium and magnesium which have a detrimental effect, especially on hair and scalp. Given the increase in % of hard water infiltration, this sort of damage to hair cannot be ignored anymore. 

The good thing is that you can protect yourself from hair damage from hard water by choosing the right products and following a recommended routine (and no, it doesn’t involve moving out of your current city). All you have to do is get the right shampoo and conditioning system that helps remove that buildup (you’ll be surprised how effective & economical this can be). And here enters India’s 1st Hard Water Shampoo by iluvia - developed from the ground up, this shampoo, along with our Squalene Restorative Conditioner, reverses all that damage caused by hard water. 

How does it work?

The Hard Water Shampoo removes metal ion deposits from the scalp and prevents flaking without upsetting your natural pH balance. A healthy scalp should have a balance between 4.5 and 5.0 & our Hard Water Shampoo is a one-of-a-kind shampoo formulated to maintain that balance and remove metal ions and salt deposits, leaving your hair feeling super light, soft and clean.

But first, let’s get to the root of it all.

How does hard water cause hair loss and hair fall?

The minerals in the water penetrate into your hair and crystallise once it begins to dry, forming a cast. This build-up causes hair to feel drier than ever and appear dull and lifeless. In this situation, your hair is prone to more damage and breakage while significantly affecting volume. But, how do you know that you’re getting hard water?

What are the tell-tale signs of using hard water? 

  • White mineral stains on surfaces
  • Calcification on your shower heads, taps and faucets
  • Consistently low water pressure
  • A constant ‘unclean’ feeling no matter how thoroughly you wash your hair

Is hard water that much of a problem?

Yes, and for some, a lot more than others. Chemically treated and coloured hair tends to have a more porous texture than the rest and is highly susceptible to damage by hard water. Additionally, given that hard water tends to make your hair feel sticky, if it is already on the oily side, it can cause far more damage and weakness.

Is Hard Water Shampoo the only solution?

The calcium build-up on your scalp and hair caused by hard water doesn’t allow you to clean thoroughly. So while the hard water shampoo prevents this buildup, using an extra product for additional protection could work wonders. We recommend our Squalene Restorative Conditioner.

Need your guide on squalene? We’ve got it covered here.

The key ingredient in our Squalene Restorative Conditioner is naturally-derived Olive Squalene Oil which improves elasticity and strengthens hair. It is scientifically formulated to remove insoluble silicone deposits from hair, leaving it softer and stronger than ever. Even better, it’s vegan, cruelty-free and 100% safe on chemically treated and coloured hair as well.


Although hard water damage might be overlooked, its long-term effects on hair and scalp cannot be ignored. Dandruff caused by hard water damages the scalp and causes constant irritation. Moreover, it changes the texture of hair, making it weak, thin and limp thanks to all the buildup. While installing a filtration system is a way out, it may not be the most economical or permanent solution. This is one of the reasons why introducing the iluvia Hard Water Shampoo and the Squalene Restorative Conditioner in your hair care routine is a good place to start. It’s a shampoo for hard water hair loss and paired with the Squalene Conditioner, which is a hard water hair conditioner, you’ll be ensuring that your hair stays protected all the time.