Do you ever stop to think about the damage your hair might be experiencing without you even knowing it? Most of us don't, but the truth is our hair is more vulnerable than we think. From the effects of hard water to chemical damage caused by hair colour and hair dyes, there are several lesser-known ways hair can get damaged. But don't worry; you can prevent further damage by taking the proper steps and tailor-making your haircare routine to suit you so you can have healthy, beautiful locks. Let's dive into the four most common hair problems and how to fix them.
The Effects of Hard Water
Are you facing:
- Consistent hair fall
- Persistent scalp flaking
- Sticky, difficult-to-style hair
- Flat, dull, discoloured hair
These are all tell-tale signs of damage caused by hard water. But what is hard water? In the simplest terms, hard water is any water with a high mineral content. The minerals such as calcium and magnesium count towards how hard the water is considered. The harder the water you use, the more damaging it is for your hair.
So how does hard water damage the hair? The metal ion deposits bond with the hair strands, coating it and creating a barrier through which nourishing ingredients from shampoos, oils and hair masks cannot effectively penetrate. Not only does this deteriorate the overall hair health, but the build-up further damages the hair in the long run.
With 70% of Indians getting hard water as their primary water source, escaping the problem may not be achievable, but instead, solving it with the help of the right haircare system is. This is where iluvia’s Pro Haircare System comes into the picture.
The three-step regimen includes the Hard Water Shampoo, Squalene Restorative Conditioner and Intensive Haircare Serum, which cleanses the hair of existing deposits, prevents further deposition and enhances the hair health, quality and volume.
The Hard Water Shampoo helps undo the damage caused by hard water by gently removing the metal ion deposits and maintaining the scalp’s natural oil balance. The next step – the Squalene Restorative Conditioner – strengthens the hair, improves its elasticity and effectively controls frizz. Finish this hair care routine with the Intensive Haircare Serum by applying a few drops to your hair strands to insulate it from environmental pollutants and heat.
Damage caused by wet/damp hair
Are you facing:
- Frizzy, dry and damaged hair
- Hair breakage
- Hair that lacks softness and shine
- Hair that is easily bent or shaped
Contrary to popular belief, moisture and water are not good for the hair. Weak hydrogen bonds are formed when hair is wet or damp (compared to the much stronger bonds created when hair is dry). When wet hair is combed, the hair expands and doesn’t quickly return to its original shape, and as a result, the cuticles get deformed. The lifted cuticles are the reason why your hair feels rough, brittle and frizzy even after your hair has dried. This means wet hair requires the appropriate hair treatment for damaged hair of this type.
While there are preventative measures to take while your hair is wet, such as using a wide-toothed or detangling brush to comb your hair, gently towelling your hair without rubbing it too vigorously, using a dryer on the lowest heat setting or air drying your hair, not using hair ties, etc., the best thing you can do for hair repair is follow the Frizz Control System by iluvia. The set includes the Sulfate Free Shampoo, Hair Repair Mask and Argan Oil.
Starting with the Sulfate Free Shampoo, it has a micro-emulsion formula that gently cleanses porous hair, stopping hair breakage, frizz and dryness. Next, the Hair Repair Mask is perfect for frizz control. It repels moisture and is humidity resistant, all the properties you want to fight against wet hair damage. Lastly, the 100% Pure Argan Oil is ideal for all types of hair, including heat damaged hair and wet hair. It works as a leave-in conditioner and acts as a hair breakage treatment. The natural fatty acids in the oil have anti-oxidant, anti-inflammatory and protective elements that keep the hair soft and supple and improve its overall health.
Caring for Coloured or Dyed Hair
Are you facing:
- Premature loss of hair colour and pigment bleed
- Increased roughness & frizz
- Loss of hair strength
- Hard to manage hair
While colouring your hair may be a fun and exciting way to express yourself, knowing how to protect your hair when it is coloured is essential not to cause hair damage or exacerbate existing hair problems. Hair colours contain various chemicals such as ammonia, hydrogen peroxide and PPD that break down the existing protective layers around your hair to bleach and deposit the dye to change its colour. The chemicals in hair dye can also strip hair of its natural oils and proteins, making it dry, brittle, and prone to breakage. Additionally, the process of dyeing hair can weaken the hair shaft, causing it to become vulnerable to damage and split ends. To prevent damage caused by hair colour and dyes, it is important to use products specifically designed for colour-treated hair. These products help to nourish and protect hair, keeping it healthy and strong.
iluvia’s Complete Colour Lock System is tailor-made for coloured hair, where every hair fibre’s integrity is compromised. The Colour Lock Shampoois a pH-balanced formula that cleanses the hair while reducing colour bleed and maintains the hair colour vibrancy for longer. The Colour Lock Mask works hand-in-hand with the shampoo to promote colour stability and prevent the degradation of colour molecules and is designed to prevent dryness, frizz and breakage. And lastly, to protect your hair from further damage, the Hair Protection Serum should be the finishing touch in your coloured hair treatment.
Combatting curly, coily and wavy hair problems
Are you facing:
- Messy, coarse waves and curls
- Excessive frizz
- Hair damage and dullness
- Hard to manage hair that gets easily tangled
For those with curly, wavy, and coily hair, proper care is crucial to maintaining healthy and defined curls. One of the biggest hair concerns for many people with this hair type is frizz, which can make your locks look wild and untamed.
Unlike straight hair, curly hair types need hair care products and hair repair treatments that help retain their natural shape by providing structural support to compromised hair strands. The Repair Reviver System by iluvia will make all the difference to your hair by defining and retaining hair texture and reviving dull, damaged hair.
To get the most out of this best treatment for damaged hair, start by washing your hair with the Repair Reviver Shampoo. It multiplies the cross-links in the hair that naturally boosts its ability to retain shape. Made with bioferments, it also softens the hair and combats frizz. At the same time, the Repair Reviver Mask doubles up this goodness and deeply conditions textured hair to tame it and make it more manageable. Seal in the nourishment provided by this shampoo and mask combination by topping it off with the Hair Protection Serum that can be used as a damaged hair treatment and shield against stressors.
Remember, every head of hair is unique, so don't be afraid to experiment with different product combinations and hair care routines to find what works best for you. Investing in the right one can save you from stress and hair damage down the line. So give your hair the TLC it deserves and get started with hair care products suited for you only at iluviapro.com.